Raison D'Etre

Our Primary Objective

To secure the investors the highest possible long-term return at risks no worse than the risk of an index fund tracking the return on the global stock market. To be sure, the developed asset management system will not be able to outperform the global stock market return every year. This is mainly because its investment style is subject to important cycle effects that differ from the cycles in the global markets.

Our Vision

Our Vision is to grow the business to the level where it exploits the full potential of the proprietary asset management system while still preserving its monopoly status.

Delivering on the mission BAO has also developed an incentive system that is based on a properly structured performance fee as well as a high degree of personal investment in our managed products.

The tenets central to accomplishing our mission include:

  • Responsible People with Great Values
  • Integrity and credibility.
  • Dedication to the scientific method — systematic and factual inquiry.
  • Willingness to take on big challenges and see them through.
  • Accountable for results and quality to investors.
  • Commitment to investors and partners.
  • Self critical, questioning and committed to personal excellence and self improvement.
  • Open and respectful with others and willing to make them better.

Trustworthy Knowledge
Deepening investor trust through the superior performance of our investment product, our responsiveness and accountability, and our predictability in everything we do.

Commitment
Connecting with investors and partners, understanding their needs and worries, and providing value through information and support to help them learn and understand our product and business.

A Global Approach
Thinking and acting globally thereby enable the full potential of our proprietary value investing system. Innovative Industry Leadership Never to be satisfied with status quo. Always working to improve the things we do because we know the scope for perfection is endless. And because we know it is necessary to stay competitive in the current world of innovation and steady progress.

Excellence
In everything we do.